Downtown Business Alliance of Seguin, Texas.

The Downtown Business Alliance of Seguin, Texas is a group of business owners and other individuals who recognize that a vibrant business and entertainment-oriented city core – that showcases historic and cultural integrity – is vital to the growth and success of all the businesses, arts, and cultural organizations in Seguin. 
2023 Sip ‘n Stroll
Mugs feature St. James Catholic Church and will go on sale at Pecan Fest Oct. 28.
Sip n Stroll Chocolatier Applications available here

Seguin's Holiday Stroll

The first weekend of December starts the season in Seguin with the Holiday Stroll to include the Holiday Parade, Sip 'n Stroll, North Pole Stroll and the Jingle Bell Fun Run.
  • Thursday night - Holiday Parade
  • Friday night - Cocoa Sip n Stroll
  • Saturday morning - Jingle Bell Run & Children's Shoebox Parade
  • Saturday - North Pole Stroll in Central Park - Santa, Letters to Santa, Ornament Decorating, Reindeer Food station and more fun!

Third Thursday

Learn More about DBA

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We Love to Hear It!

We are so happy to see there are things to do here and we don’t have to go to another city for shopping and fun.

– New Seguin Resident

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